REWIND TO 1981
You have your Members Only® jacket on. You’re ready to get your yearbook picture taken and you will go down in history as the coolest kid on the block. You know that "when you put it on… something happens."
You’re not aware of it yet, but what you’re wearing is the jacket that epitomizes the glamour, energy, and fun-loving attitude of the '80s.
FAST FORWARD FORTY YEARS
Members Only is now a cultural icon with a steady and growing following – thanks to our loyal fans. Whether you knew us from the 80's and love us now for our slimmer modern look with all the signature details, or are
rocking our jackets because it’s just simply… cool, our loyalty lies with you. We see race, creed, and taste not as separation but as an inspiration. Dear upright citizen of the world, thank you for including us in your world. We are proud to have you as a Member!
On December 31, 2011, the Members Only brand was acquired from Members Only Licensing Group and JR Apparel World, LLC, whose principal is Ron Malhotra, purchased the brand. Today he is focused on growing the Members Only brand and expanding it to additional apparel and product offerings to create a highly successful lifestyle brand.
The Company intends to increase its apparel and accessory offerings and expand the Members Only product line into a much broader “lifestyle” brand. The company plans on greatly increasing its distribution both domestically and internationally, increasing the awareness, appeal and distribution of Members Only products, substantially escalating the value of the Members Only brand name, and expanding the number and value of licensing agreements using the Members Only name.
Nickelodeon x Members Only
The Company will seek to disseminate its name and brand image as widely as possible through a wide range of marketing and promotional methods, including the creation of a strong Internet presence using its website, active and open use of social media, and other methods.
The Company’s primary goals can be summarized as follows:
- Reestablish the Members Only brand in the public’s consciousness;
- Revitalize the brand, making it relevant to today’s users;
- Expand its product line, building a Members Only lifestyle brand;
- Expand its distribution and sales base, locally, nationally and internationally;
- Enter into additional licensing deals;
- Expand its marketing and promotional efforts;
- Expand its social media presence through aggressive marketing tactics and influencer marketing.
The Members Only brand currently distributes throughout North America and has entered certain overseas markets as well. The Company is focusing on entering many additional markets and expanding in those markets where it has begun distribution. The Company also intends to open Members Only retail stores nationally as part of its brand strategy.